Learning Through Play

One area that Optimist was particularly proud to partner with Google in was education. Through our research we found that a lack of parental confidence in their own digital and online awareness paired with expectations that their children’s schools should be covering for online safety training has created tension between children, parents, and teachers.

Be Internet Legends is a platform that helps solve this challenge with tools that create a natural bridge between children and their parents, so they both can be more aware of risks to their families online safety. Optimist worked with the team at Google to extend the life of Be Internet Legends into an interactive world for children and parents alike through activities that go beyond the classroom into the home and workplace. With Be Internet Legends, Google is helping children to be safer online and giving parents peace of mind.

Agency: Optimist LDN/AMS

Role: Creative Strategist