“World of Wish” was a multi-channel, multi-market campaign that brought to life the experience of shopping on Wish - where the emphasis was on discovery, fun and bargains. It tells a story about what would happen if the Wish shopping experience came to life.

The campaign launched in the US on August 15, before rolling out across the UK, Canada, Germany, Italy and Australia.

"Through the ad campaign, we’re bringing Wish to millions of homes around the world and we couldn’t be more excited. Whether you’re watching TV, streaming, or listening to the radio, you’ll get a taste of the inspiring and immersive experience of shopping on Wish," said Vijay Talwar, CEO at Wish. "It’s an important milestone for us after a year of incredible transformation within the business as we continue on our mission to build an even greater world of discovery for our shoppers and merchants. We’re looking forward to hearing our customers’ reactions to the campaign as we bring them into a new and improved world of Wish."

It also won a nice little Webby Award for Best Social Commerce Shopping Campaign!

Agency: WHALE

Role: Social Strategy and Communications Planning