SONOS

SONOS - Listening Better

I spent several years as the regional Marketing Director for SONOS across EMEA/APAC. Believing that listening out loud and better could create positive change was our purpose. Here are a few of my favorite things our team achieved across technology, music, and design.

HAY x SONOS ONE

I had the pleasure to collaborate with Mette and Rolf from HAY in Copenhagen, a legendary design brand who has launched the careers of fledgling designers. The HAY Sonos One was a unique opportunity for SONOS to expand its audience into more high-end design communities and add a good dose of color chosen by Mette herself. Across social media we enlisted hundreds of home curators to create ‘shelfies” ensuring this collection sold beyond expectations. The product received 233+ pr stories, garnering 440 million total impressions.

Role: Regional Business Director, Retail Experience, Social Strategy & Seeding.

SONOS ONE & AMAZON ALEXA - EMEA CAMPAIGN LAUNCH

To support the global campaign launch of the Sonos One with voice control we activated across our two key cities of London and Berlin with some of our favorite artists. In Berlin our long-time collaborator Anna Iron was supported by Felipe Pantone on the biggest wall facing the Oberbaumbrücke bridge that connects the districts of Kreuzberg and Friedrichshain.

“Alexa, play “CAN I KICK IT” by A Tribe Called Quest.

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SONOS x BEN EINE - LISTEN BETTER

As part of our ongoing conversation around sound and listening to inspire creativity, I collaborated with London based artist Ben Eine based around the idea as part of social and editorial content for the Sonos blog.

Photography: Iris Duvecot, Production: Rachel Somers Miles.

Friends of Friends x SONOS

An in home editorial series produced in partnership with Berlin/LA based Friends of Friends where we discussed how sound and music inspired creativity.