adidas - three stripe life
I joined adidas in 2010 as part of the global digital team leading Originals and global campaigns like “All In” and the 2012 London Olympics. Here are a few of the 💎
adidas Originals FW2011 Campaign
In partnership with VICE and the tremendous talent of Gordon Harrison Hull as creative director we took a few shining faces and spelunked around some deep caverns in adidas Originals style. The campaign was rolled out globally across retail, social, and paid.
Role: Creative and Marketing leadership for adidas
adidas presents: ALL INTERVIEW - MF DOOM
Sometimes you get to do unthinkably cool shit like going with MF Doom to a paint store to pick up his supplies for a full color piece in the center of London. This was part of the ALL INTERVIEW series for adidas during the 2010—2012 ALL IN campaign years when I was a global lead. Thanks to my intensely talented friend Kanyessa McMahon for direction and production.
Role: Creative and Marketing leadership for adidas
adidas presents: Tales of Ebenezer Snoop
A very unique Holiday campaign based upon the Charles Dicken’s classic “A Christmas Carol,” featuring the GOAT that is Snoop Dogg and animated by JJ Sedelmaier from “Saturday Night Live.” Featuring other mega talents including skate legend Derrick Rose, Mark “Gonz” Gonzalez, Stan Smith, Rita Ora, and David Beckham. Snoop was a joy and can hit a line like no other.
This brilliant piece could not have been done without the talented team at SID LEE Montreal.
Role: Creative and Marketing leadership for adidas