Google Magic High Above Oxford Street

When it comes to the Holiday storytelling, no one has pulled on our nostalgia and heart strings like John Lewis. As a trusted Google partner, Optimist was asked to create a meaningful conversation between the two brands for the duration of the holiday season. To be more specific, to have a meaningful conversation with Google assistant. Ensuring the assistant told a funny joke, asked and answered some trivia and even threw a little shade for guests was the goal. Guests could use the assistant to support them compete in the curling lane, room of wonders photo booth and private fortune teller cabin.

Agency: Optimist LDN/AMS

Role: Creative & Production Strategist