Google Pixel 7 In Bloom

It’s always a joy to work with your favorite people. In this case it was long term collaborators IGC for a first of its kind launch in of the Google Pixel 7 smartphone to Northern Europe. A vibrant mix of activities and interactive installations was brought to key cities (Amsterdam, Stockholm, Oslo and Copenhagen) in the region – delivering a magical contrast to the grey skies and wet cobblestones.

Through hands-on experiences that highlight Pixel’s best in class camera and all its helpful ways, each touchpoint showcased the power of Pixel.

From retail window-takeover installations, cross-channel marketing communications, OOH activities, influencer activations, consumer social-challenges through to the Made By Google pop-up events, we launched something special in a region already known for its elevated sense of style.

For my part I lead the artist management of tremendous DJ and headline act talent across the four markets. Oslo featured Anna of The North, Telephones and Karolinski, Amsterdam featured R&B sensation Jade Lauren, Seinabo Sey in Stockholm and Erika de Casier in Copenhagen to round out the star power.

Agency: In Good Company, Danielle Krasse

Role: Artist booking, management, production.