The moving image and a beer.
Gracht 7% Pale Ale - Anomaly
During my Anomaly days, we wanted to make our own in-house beer. But we had to do it our way.
We found our partner in Village Pump who bring safe water to communities that have no access to water for drinking, cooking, washing and other applications that saves and improves lives.
Amsterdam has its own endless supply of “dirty water.” Millions of gallons were at our doorstep in the central grachten (canals) of the city. So a few hundred gallons were hand pulled from the Herengracht and brewed in partnership with Henrietta Waal and Mediamatic.
After a series of trials and errors, we ended up with Gracht Pale Ale. A bitter yet delicious 7% summer brew made with the most excellent canal water.
Creative Credits: Martin Ginsborg, Lars Jorgensen, Justin Blyth, Gabe Jaffe (moi), Guillaume Roukhomovsky, Gilles Suprin, Lio Dijkman
Design: Andy McAlpine
#FEELINGTHEHEAT - Anomaly
A social challenge to support COP21 and spur the discussion of climate change through eating insanely hot chilli peppers.
Role: Social Strategy, PR, Production Lead, Hot Chilli Guy.
THE UNREASONABLES - Anomaly
A film series where unique and change-driven individuals were interviewed to showcase the concept of progress.
We first spoke to artist and designer Arik Levy as well as the Delft TU Hyperloop team. A team that competed globally against the best scientific and technical minds in the world based upon Elon Musk’s Hyperloop white paper.
'The reasonable person adapts themselves to the world; the unreasonable person persists in trying to adapt the world to themselves. Therefore all progress depends on the unreasonable person. '
Role: Writer, Interviewer, Producer, Director. Filmed and edited by Alex Coman
Taylor Momsen escapes the paparazzi - NIKE, R/GA
Was it the Nike Zoom Sister One+ or just T-Mom’s skills? One will never know.
Role: Social Strategy, PR