Bodega x PUMA Spy II High

In the early days of sneaker collaborations I had the pleasure to work on behalf of PUMA on the creation of the PUMA Spy II High with a revolutionary new store in Boston called BODEGA. We brought in everyone's favorite dueling duo, Spy vs. Spy, from the pages of Mad Magazine onto a new limited edition sneaker. Thanks to the brilliant mind of BDGA founders Oliver, Dan and Jay we were able to create never seen before details in a shoe and even a secret message for the secret WHITE Spy II High. The stash pocket was a core extra.

PUMA Team: Adam Leaventon, Theo Keetell, Barney Waters, Corey Crouse

Role: Creative leadership, licensing.