Brand Strategy & Communications
Brand Strategy & Communications
Over the last few years I have had the pleasure to collaborate with some truly unique and interesting businesses from coffee, real estate to aerospace.
Meama Coffee
Sharing the taste of progress with Georgia’s most innovative coffee company. As a new Georgian company, Meama was on a mission to make the lives of coffee drinkers easier, faster, and more enjoyable.
Our broad and holistic scheme of strategic and creative work positions Meama as a national hero ready to take on global competition.
Agency: MoreSleep
Role: Lead Communications & Brand Strategist.
Click Bond
Click Bond is a global partner in aerospace. Our goal in this collaboration was to leverage the power of Click Bond’s existing legacy and craft a holistic narrative to be shared internally as well as with a global audience. Through a combination of strategic communications, thoughtful design and immersive brand experience, we developed a methodology to showcase how Click Bond’s story is one of groundbreaking products and services and, perhaps most importantly, amazing people.
I had the pleasure to speak with over sixteen “Click Bonders” across functions within the company. Through in-depth conversations with members of sales, production, marketing, manufacturing, supply chain, finance and leadership we came away renewed values and storytelling.
Agency: In Good Company
Role: Lead Brand Strategist.
Frederik Pferdt - Positive Futures
Frederik Pferdt is the former Chief Innovation Evangelist for Google. Frederik truly believes that a positive mind state can bring about the best ideas and solutions to overcome any obstacles. I lead Frederik’s strategic brand architecture to define his audiences, mission and actionable values as he shifted from his role at Google to being a premier thought-leader globally. We defined a simple narrative that through positivity, we can support innovation around the world.
“We are all capable of coming up with not only good, but also great, world-improving ideas.”
- Frederik Pferdt
Agency: MoreSleep
Role: Lead Brand Strategist
